Recently, participating in the "2015 Global Tire Technology Forum" during the tire world, editor together with other participants, visited the Goodyear tire plant in Dalian.
According to Goodyear Dalian Tire Co. Ltd, introduced its Pulandian plant broke ground in 2009, put into operation in 2011, was officially launched in August 2012. Although this is a very young plant, "but all of our targets, in whole Goodyear factories have more than 50 global ranking."
Find a new starting point
Speaking of Goodyear tires, many people in the industry know that this is the first investment in China's multinational tire companies. In 1994, many international companies have not yet optimistic about the Chinese market, China came to Goodyear, Goodyear Dalian Tire Co., Ltd. was established.
However, Goodyear road of development in China is not very smooth. Their access to China late last century, China's auto industry has just started, the market space is very limited; entering this new century, China's auto market into an unprecedented expansion phase, while Goodyear bias due to strategic, a few years ago in China I was walking some slow, even trailed at some of the late tire companies to come to China.
Use construction of new plant in Dalian, perhaps meant Goodyear wanted to throw away the past, in China to find a new starting point. The new plant has not been built and put into use on the beginning, in 2011 produced the first passenger car tires, in 2012 and produced the first truck tires. Tire World Network was informed that after the Dalian plant used in China each year Goodyear target production capacity has been raised to 10 million passenger tires with high added value, and 1.6 million commercial vehicle tires.
Today, Goodyear original plant in Dalian has been completely surrounded by ghetto life, if not move, can no longer expand production. At present, the beach reclamation to build up a new factory, covering a very large, advanced equipment, the average age of employees is only 34 years old, this is the future development of Goodyear left a wide imagination.
Strive to "winning China"
In a chart, the tire World Network noted that Goodyear's development strategy in China is "winning the Chinese."
In late March of this year, Goodyear China Research and Development Center was formally established. It is reported that Goodyear Tire & Rubber Company has four major global innovation and R & D center, which is establishing its first R & D center in Asia.
This action seeks to show that Goodyear's determination to win the Chinese market. On the world's largest auto market miss the golden era of the fastest growing, Goodyear apparently did not want to lose the chance of success again.
Perhaps because of "winning China" attitude towards the market, Goodyear Dalian factory has been the past two years have been very prominent in their plants worldwide, becoming the benchmark factory. Have been passed in China, the EU, the United States, a series of quality certification, in the past year, they are in the process control and product quality, we have made the world's first score: 99.91 points out of a possible 100 points.
"We achieved 30 consecutive days without any incident and they will raise this side of the blue flag, which represents Goodyear's commitment to safety for our production of such enterprises, security is critical, is our survival cornerstone. "The plant, pointing to a picture associated personnel, for the presence of the visitors said. It is reported that security has become the fundamental values of this plant.
On the environment, Goodyear Dalian factory directly using the same standards and the United States. Especially in garbage collection, which achieved zero landfill and solid state zero discharge of wastewater. The company told tire World Network, as a responsible corporate citizen, the investment is not just to make money, but also need to protect the environment, the society, which is also an important aspect to enhance brand competitiveness.
